Michael Sauers, Technology Innovation Librarian, and Christa Burns, Special Projects Librarian from the Nebraska Library Commission joined David Lee King, Digital Branch & Services Manager, Topeka & Shawnee County Public Library, in this presentation about how to use Twitter effectively as a marketing tool and way to connect with library users.
Most attendees already had Twitter accounts, or created them especially for this session. Christa stressed how important it is to know how you intend to use it, and to create your profile including photo and contact information before sending that first tweetl.
David added that if you’re tweeting on behalf of your library, you should designate someone to tweet; follow all your users who follow you, and forget about following other libraries, especially if they.re not in your service area. Use every chance to “be the library” in your twitterverse, and become part of its fabric.
Michael demonstrated some third-party applications that make it easier to keep track of your followers, your “mentions” and your direct (private) messages.
Promote your library’s account by placing links on the web site, tell people at meetings and in the community, print it on business cards, and teach folks in your computer classes.