Saw this at What A Great Idea.com. This is Step Four of “Stuck?”: Think in Opposites
The Opposite Formula
- The Negative Definition
Ask, “What isn’t our problem.”
- Flip-Flop Actions
Ask, “What would we never do?”
At GE they ask, “What internet solution can we create that will capture our existing business?”
- Snatching Victory from the Jaws of Defeat
Ask, “How can we profit from this problem?”
Number 3 resonated with me – it asks the question we’ve been asking ourselves for a couple of years, now, in the library, and which was highlighted at our recent staff training day. Whether our business is books, or information, or community – or all three, what internet solution can we create that will capture our existing – and dwindling – traditional business? How can we wrest it away from the sirens who are delivering substitute services in ways never imagined by libraries?
Asking questions in the “opposite” mode highlights the boxes and ruts we’ve accepted as de rigeur, and SHOUTS at us to ask, as George Bernard Shaw did, “why not?” Libraries must actively dream of things that never were and MAKE THEM HAPPEN!