Just read this article in LJ Express about the Boomer generation (“60 is the new 30”) as seniors. The general gist is that the generation will continue to rebel against tradition and create a new definition of retirement. Boomers want to keep working, so there is a huge market for voluntarism, project management, community partnerships, part-time work, and library programming that will be affected by the retirement of the generation over the next 10 years.
What was surprising was the statement that, despite interest in health and fitness, boomers may be the first generation to have a shorter life span than the previous generation, due to obesity and widespread incidence of cancers.
Implications for library services: boomers want to access information 24/7, will come to libraries for programs about activities they like (gardening, travel), and want to keep active (grab those folks and put them to work in innovative programs and projects in the library!) Once they’re in the building, leap at the chance to market online services offered by the library!